關於無氏｜About - PiliWu-Design

型隨在地 | Form Follows Story

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Founder | Pili Wu 吳孝儒

無氏製作 PiliWu-Design 創辦人（吳氏設計有限公司）。在台灣街角生活觀察者，期待設計的表現不僅在美學的包裝，是連結在地產業與日常生活的一種修辭工具。長期帶領團隊以「型隨在地/form follows story」為座右銘，持續用行動實驗、落實至文化風格的脈絡之中。

Founder of PiliWu-Design and an observer of the Taiwanese experience. Wu hopes that design can become more than aesthetic packaging but an interpreter and rhetoric that connects local industries with everyday life. The team at PiliWu-Design has long adopted “form follows story” as their motto and continues to experiment and implement the belief into the context of cultural style.

From "WU" to "UUU"

Since 2013, as a result of growing business demands, the original personal studio PiliWu-Design transformed into PiliWu Design Associates. Henceforth, the range of services expanded to brand integration, package design, product and furniture design, curation and etc.; giving traditional industries and local businesses professional consultancy by bringing together a diverse design perspective. Our value lies within providing businesses new marketing strategies and creating blue oceans through proper design planning and tactics. We hold strong belief in ‘designing locally’, the pursuit is not about a single event in history, but the wisdom and attitude a whole community demonstrate. Cultural and Creative Industry is not merely about telling nostalgic stories, but more of a contemporary approach to connect cultural threads with everyday life.

「吳」至「無」

從單點至多元

2013年後因業務需求，工作室加入了不同專長的設計夥伴，轉型為「無氏製作」(原為吳氏設計）正式由個人工作室轉型成為設計聯合事務所，公司服務內容也擴展至品牌整合、視覺包裝及策展執行等業務範疇，整合多元的設計角度，給予傳統產業、地方品牌整合性的專業服務。公司服務內容包含品牌規劃、視覺整合、家具設計、產品設計、設計企劃、禮贈品開發、裝置及策展規劃等，我們深信設計能給予的不只有美麗的外觀，好的設計及策略更可以帶給產業新的商業思路及市場藍海。而我們也認為設計是因地制宜，追求的不只是展示於博物館的歷史事件，而是一切所見所聞最在地的智慧與態度，文化創意不單只有復古的故事，而是能夠與日常生活同時演進的當代設計。