屏東超級南。這片三面環海，在島嶼邊緣卻擁有得天獨厚的地理環境，日光充足、土壤肥沃，四季物產豐繞，蓮霧、香蕉、木瓜、鳳梨、檸檬等多種水果產量更居全國之冠。近年屏東農業科技不斷創新，栽培管理技術提昇，有機栽培友善農法及各種認證加強產品獨特性，由內至外推展「新農業運動」，成功塑造出讓人驚豔的「屏東品牌」。

2019台灣設計展以屏東農作產業為主軸的「屏東西PINGTUNG THING」展覽，藉太陽起落的東西方為名，象徵著日出而作日入而息，富有生命力的屏東農民，探索農業大縣，歷程從傳統走向超級的脈絡；自設計視角展示屏東風土野性與精緻科學，以及與城市生活文化延伸結合的精彩面貌。3大展區從「屏東學」開始，挑選屏東最具代表性的6種農產，透視這些傳統農作「屏」什麼走向超級，在標準化流程中提升價值；「屏東人」紀錄了默默耕耘成就超級屏東的在地人，分享他們對這片土地的情感；「屏東選」化身為屏東最超級的選物超市，重新設計在地農產，呈現屏東農產未來式概念。由樸實傳統走向精緻超級，這場結合農業、土地、美學、一體兩面的漸進體驗，運用設計思維梳理脈絡、轉化加值，重新串連設計觀點與地方產業，見證屏東成為台灣指標的可能，更建構了「屏東品牌」非常台灣、連接世界的嶄新價值。

Pingtung is located in the southernmost area of Taiwan and surrounded by the ocean on three sides. Despite its remote location, Pingtung is blessed with ideal geographical and weather conditions, home to nutrient-rich soil and bathed with sufficient sunlight. Pingtung produces abundant agricultural products all year round, including wax apples, bananas, papayas, pineapples, and lemons, with the yielding second to none in the country. Throughout recent years, the agricultural technology of Pingtung has continued to innovate, with advancing cultivation and management technology. The organic, environmental-friendly cultivation methods and various certifications add to the uniqueness of the products, developing a comprehensive “new agricultural movement” and creating the impressive “Pingtung brand.”

The major exhibition of 2019 Taiwan Design Expo is a curation of the agricultural industry of Pingtung with the theme “Pingtung Thing.”
The Mandarin title of the exhibition is inspired by the movements of the sun, rising from the east and setting in the west, signifying the daily schedules and routines of the attentive Pingtung farmers. The exhibition explores this major agricultural county and its journey of transforming