茶籽堂 3.0 計劃

茶籽堂臺灣苦茶籽復興之路走了超過十五年的光陰，在幾次由品牌負責人帶領參訪計劃核心 - 宜蘭南澳朝陽社區時，所領悟到的核心精神。而品牌也將正式導入循環意識，開啟了「 茶籽堂 3.0 計劃 」。

並藉由漫長的討論將眾多品項梳理至「 籽之萃/苦茶油復興 」「 山之淨 / 療癒洗沐 」及「 土之饒/滋養系列 」三個類目章節，從回土地挖掘，帶著更多人找回與臺灣土地的連結，走向品牌下個十年。

Cha Tzu Tang 3.0.

The endeavors of Cha Tzu Tang Taiwanese Camellia Oil have continued for 15 years. Led by the efforts of its brand directors, the core concept of Cha Tzu Tang now embodies the spirit of the Naniwa Community in Yilan, the central focus of the brand.Cha Tzu Tang is now integrating the concept of sustainability into its brand identity and introducing “Cha Tzu Tang 3.0.”

After extended discussions, the brand has narrowed down its focus to “The essence of the seed: The renaissance of camellia oil,” “The purity of the mountains: Therapeutic bathing,” and “The riches of the land: The nourishment series.” The three series pay homage to the soil and aim to reconnect people with the land of Taiwan, guiding the brand into the next decade.

 

 

籽之粹｜苦茶油復興  

The essence of the seed｜The renaissance of camellia oil

 

 

  •  發想過程

瓶身製作聯手新竹兩大玻璃展業「華夏玻璃」與「春池玻璃」。瓶身跳脫傳統器型挑戰玻璃工藝，運用三維有機線條不斷漸變，匯聚到品牌代表性「逗號」標誌，將純淨的苦茶油封存，同時將臺灣土地的富饒豐腴濃縮進其中。 專屬苦茶品油匙，則邀請春池玻璃一同打造，增添冷飲油的儀式感，讓苦茶油走進大眾生活之中。

The bottles are crafted by Hwa-Hsia Glass and Spring Pool Glass, the two glass manufacturers of Hsinchu, and the designs transcend traditional glass-making techniques to embody the developing forms of three-dimensional lines, which eventually come together to form the brand-representing shape of the “comma.” The bottles seal in the purity of camellia oils, which also represents the abundance of Taiwan. The spoon exclusively designed for savoring camellia oil is created through the collaboration with Spring Pool Glass, adding a ritualistic touch to oil tasting and allowing camellia oils to enter the everyday lives of the people. 

 

  • 瓶身設計

 

  • 包裝設計

將兩大產地（花蓮崙山及宜蘭南澳）結合當地景色風貌，設計產地標籤及限量編號之封口貼紙，讓世界各地的人都能品嚐到從產地新鮮直送的臺灣好油。禮盒包裝延續深色基調，將自然生成的輪廓逐漸雕琢，細膩地勾勒出油瓶與油匙的線條，搭配茶籽堂經典版畫元素，模糊現代與傳統的界線，傳遞美好價值與祝福。

The stickers indicating the place of production and serial number are inspired by the local landscape, while the packaging enables people worldwide to enjoy the quality oil of Taiwan. The box is designed in complementary dark tones and gracefully contours the natural shape of the bottle and tasting spoon, blurring the boundary between modern and tradition and conveying positivity, good fortune, and blessings. 

 

 

  • 形象攝影
    Photo Credit：佑澄 Yu-Cheng Studio

 

茶籽堂｜臺灣籽苦茶油復興計劃

籽之粹｜油瓶設計

近年來致力於發揚「台灣苦茶油文化」的茶籽堂，打造全新面貌的苦茶油瓶，將台灣風土孕育的美味，封藏在簡約內斂的玻璃瓶中。

透過漫長的討論，無氏製作將代表茶籽堂的「逗號」具體意象呈現在油瓶上，並強調茶籽堂3.0精神「由自然生成，由人類精造。」向大自然致敬，將瓶身設計成不規則曲線，握著瓶器、360度轉看時，會發現弧度皆有不同。




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服務單位｜茶籽堂 Cha tzu tanf

品牌企劃｜無氏製作 PiliWu Design

生產執行｜華夏玻璃、春池玻璃 W Glass Project

專案設計｜黃靜綺 Ching-Chi Huang、丁鈺家 Yu-Chia Ting

產品設計｜蕭銘緯 Ming-Wei Xiao、李宛儒 Wan-ru Lee

視覺設計｜呂品嫻 Pin-Xian Lu

攝影執行｜佑澄 Yu-Cheng Studio

 

 

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