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作伙來伴桌|Street Banquet in Sync


在街頭擺上一張張大紅圓桌,拉張板凳,與親朋好友、左鄰右舍吃著露天的宴席是台灣人成長的共同回憶。過去無論是婚喪喜慶、選舉造勢或廟會活動,我們有千百種辦桌的理由;而在辦桌活動越來越少見的現在,我們可以一起為了重溫回憶而辦桌。

為期三個月,在台中審計新村舉辦的辦桌活動以「作伙來伴桌」命名,希望辦桌不只是台式美食的饗宴,更是讓人們相互作伴、拉近人與人之間距離的熱鬧宴席。

企劃方面,以透過不同角色講述對辦桌看法的宣傳影片,邀請大家作伙來伴桌,喚起群眾對辦桌的美好記憶。主視覺則以「圓」為概念,設計一系列的辦桌好料插圖,以龍蝦、紅蟳、石斑、佛跳牆等台菜元素,組合成數種澎湃的圓形圖案;不只象徵紅色大圓桌,更為活動增添團圓、熱鬧的氣氛。





The scene of big red round tables spread along the roadside with people sitting on plastic stools enjoying a lively outdoor banquet is a shared memory that every Taiwanese experienced living on this island.  In the good old rural days, from weddings to funerals, campaign rallies, and religious festivals, there are countless reasons for roadside banquets to be held; nowadays these events can seldom be seen on the street, however, to take a trip down memory lane, we can still carry out these Taiwanese outdoor banquets.

As a 3 month event, "Street Banquet in Sync" held in Taichung’s Shen Ji New Village aimed to bring people closer in addition to savoring the traditional Taiwanese banquet cuisine. 

For the marketing approaches, a campaign video showing different perspectives of people from all walks of life to arise the nostalgic emotions and invite people to join this banquet. The key visual for this campaign revolves around the shape of “circle" , through the illustration of a series of traditional banquet dishes such as lobsters, mud crabs, groupers, Buddha’s delight and etc., different combinations of ample circles not only mimic the big red round tables used in the event but also demonstrate the lively and reunited image of the traditional Taiwanese street banquets.


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服務單位:地表最潮有限公司
視覺統籌:PiliWu-Design
專案設計:陳祉云
宣傳片拍攝:JP SPACE Studio

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